Wednesday, September 26, 2012

Concept

I've always enjoyed the branding of Honest Tea.

Here's their mission statement: 
Honest Tea seeks to create and promote great-tasting, truly healthy, organic beverages. We strive to grow our business with the same honesty and integrity we use to craft our products, with sustainability and great taste for all. 

While this concept might seem obvious, I enjoy the simplicity of it. The first time I saw the packaging I thought– MAN! I wish I had come up with that. It's also one of the better bottled teas, honestly!


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